Blog Inspirations and Aspirations
Posted January 4, 2012on:
last month last year, I ran a series of guest posts on the theme of 2011 Highlights and Horrors, which formed an Advent Calendar of blogs. A New Year should undoubtedly be more about looking forward, rather than harking back to what has been…and yet there have been many powerful points of learning for me in the experience of facilitating this experiment, that will influence how I move forward in 2012.
These then are my learnings and my own inspirations from your fantastic contribution of blogs:
Experimentation can result in amazing and unforseen consequences. Approaching tasks differently is immensely powerful and is something I want to do a lot more of, not only in blogging, but also in professional and personal spheres. Making suggestions without fear of failure, trying new ideas without concern for what might go wrong and giving the benefit of the doubt to the best possible outcome can undoubtedly transform everyday thinking and decision processes. That the entire advent calendar series evolved from a single tweet in (very!) late November, asking if anyone would be willing to contribute a guest post, is testament to the power of Twitter and also the wonderful creative force that collaboration can bring.
Openess leads to opportunity. With only a handful of exceptions, I did not ask anyone directly to contribute a guest post; it was truly crowd-sourced and available to anyone who wished to participate. Whilst it felt daunting in the very early days of December to have only a day or two of posts in advance, it undoubtedly led to a richer and more diverse end result. Some of the people who contributed were new connections who I came to know as a result of the experiment; others, like my sister-in-law, I have known for many years.
Collaboration. Asking people for help and inviting them to contribute is a powerful action. Allowing and enabling them to be a part of and influence the end result, undoubtedly enhanced the overall achievement. Together, we become more than the sum of our parts and I’d definitely like to do more of this type of collaboration not only on the blog, but also at work and at home, where asking for help can seem more problematic and difficult…perhaps I am simply more set in my ways in those contexts…;)
Consistency of delivery. It was a great feeling as the month progressed that people started to share links to posts before I had tweeted them. It was very important to me that the posts were similar to an advent calendar, in that they were available to consume and enjoy from early morning onwards. And, now that I have found the scheduling button on my blog, I shall be using it more frequently…which can only be a good thing for ongoing quality control .
The guest posts themselves were varied, diverse and I genuinely enjoyed reading and publishing every single one of them. I am particularly proud that over a quarter of the posts were written by individuals who had never blogged before and felt inspired to share their highs and lows of 2011. To me, that made the experiment extra special and worthwhile.
In terms of the measurables, my blog had its busiest month ever in December, with 3,962 views, more than double my previous monthly record. Below are the ten most read posts of the month, as of 30th December 2011 – impressive again how many new bloggers are in this list.
Hosting so many wonderful guest posts has inspired me to keep writing…not necessarily more frequently (daily posting is hard work!) but to grow this blog in terms of high-quality, thought-provoking posts. At the end of 2010, I resolved to blog more and better…I suspect that 2012 may be the year of blogging slightly less and yet better still…continuous improvement is certainly my aim .
I have had a huge amount of positive feedback on the Advent blogs, which I have appreciated hugely. Thanks so much for your part in making it a success!